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In a very straightforward way, authenticity is absolutely central to the way Gübelin conducts business: when clients purchase a piece of Gübelin jewellery or a branded luxury watch, they want to know that the components are real, authentic. Among other things, the Gübelin Gem Lab, by analysing gemstones, helps to ensure this kind of authenticity. But the genuineness of a product’s components – albeit central to the business – only scratches the surface of what authenticity means at Gübelin.

Gübelin has a long history as gemmologists, jewellers, and horologists. Its reputation was built on taking the time to do things the right way, without shortcuts. In this way, Gübelin remains true to these time-honoured crafts and able to stand behind its products with pride. This is the core of Gübelin’s understanding of authenticity.


Gübelin also stands for expertise, for mastery of its art and for profound knowledge of the fields it works in. Gübelin is not merely in the business of selling beautiful objects, but also wants to share its passion for gemstones, jewellery, and watches. At the core of this passion lies deeply earned expertise.

Gübelin excels in three distinct fields: jewellery making, gemmology, and horology. All of these fields have long traditions and require a great deal of formal education and extensive training. The experts at Gübelin possess natural skill, education, and a deep passion for their metier.

Expertise extends into the Gübelin boutiques. Gübelin sales teams are highly knowledgeable and passionate about what goes into creating fine jewellery and luxury watches. They are keen to help customers gain a more profound understanding and appreciation of the products they are interested in, rather than simply pointing to superficial qualities or value, thereby revealing a deeper luxury.


Underpinning all of this is a feeling of deep inspiration, rooted in a passion for nature, craft, beauty, and knowledge. Because Gübelin is not merely comprised of jewellery makers, luxury watch experts, and gemmologists – at heart, Gübelin is a family of enthusiasts.

Gübelin’s jewellery starts with the gifts of nature, which inspire it to make beautiful objects. And it is the goal that these beautiful objects created out of inspiration go on to inspire all who wear and behold them.

Gübelin’s passion for luxury watches is evident in the carefully curated portfolio of watches available in its boutiques. As a retailer, Gübelin is honoured to share luxurious timepieces with those who appreciate this venerable art.

Gübelin’s Gem Lab safeguards trust in gems – but it does much more than this. It warehouses an immense body of knowledge about gems, knowledge that ultimately is the source of its inspiration. Gübelin founded the Gübelin Academy in 2013 in order to share this knowledge with gem enthusiasts in the general public. The wonderful programme of courses and seminars it has since developed is inspiring scores of new enthusiasts.