Legends are forever

Founded in Le Locle in 1865 by Georges Favre-Jacot, the visionary and daring entrepreneur aptly named the company after the highest point in the sky: Zenith.  

The company swiftly gained recognition for the craftsmanship and outstanding quality of their chronometers and has won the record number of 2,333 chronometry prizes.

For more than a century, the exquisite timepieces enrich the wrists of watchmaking cognoscenti all over the world with substance and style. Zenith watches have been at the fore of adventures and legends, and have been part of the first South Pole expeditions as well as space travel.

To this day, the Zenith technological breakthroughs accompany the heroes of each generation. A clear indication that the manufacturer is a major player in the field of contemporary Haute Horlogerie.


  • El Primero

    El Primero

    El Primero, a worthy heir to a tradition of pure high-precision timing performance. Its heart beats at 36,000 vibrations per hour, meaning 864,000 per day or 315,360,000 per year, for this generation and those still to come.

  • The Rolling Stones

    The Rolling Stones

    In honour of the famous British band, the brand with the guiding star presents an equally legendary special series which embodies their signature rock’n’roll style. Black ceramic, an openworked dial, a fast-paced El Primero ‘engine’ and design nods to the global rockers are the keynotes of these 250 fiery-spirited chronographs!

  • Pilot


    From the early 20th century onwards, Zenith played its part in the extraordinary boom in aviation. Technology was the starting point for a horological reflection that led to a collection of time measurement instruments meeting the most varied in-flight requirements.

  • Elite Lady Moonphase

    Elite Lady Moonphase

    The new Elite Lady Moon Phase embodies the essence of refined femininity according to Zenith. A subtle blend of understatement, flowing curves and perfectly mastered technical sophistication – all tinged with modernity.

  • Elite 6150

    Elite 6150

    Its pure lines embody contemporary elegance from Zenith. Newly released and yet already timeless, the Elite 6150 stands for understated refinement

Discover the collections

Zenith is available in our boutiques in Lucerne, Zurich, Geneva, Berne, Lugano, St. Moritz & Basel or upon appointment.