To the point

Synonymous with artistry, innovation and craftsmanship, Movado has been dedicated to pushing the boundaries of modern design and elevating the art of fine watchmaking to a fine art form since our founding in Switzerland in 1881. Over the past 134 years, Movado has been a brand in motion – always changing, always innovating, always moving forward. This quest for innovation has made us one of the world’s premier watchmakers with more than 100 patents and 200 international awards for watch design and time technology.

With a proud heritage of Swiss craftsmanship, design excellence, and technological innovation, Movado continues innovating into the future.

For those with a minimalist, modern and individual style.

A circle. A dot. A line.

Time reduced to its essence. Now a signature of the Movado brand, the single dot watch dial was inspired by the sun at high noon. Its creator, artist Nathan George Horwitt, set out to distill the very concept of time: “We do not know time as a number sequence, but by the position of the sun as the earth rotates.” Hence, the solitary dot at 12 symbolizing the sun at high noon, the moving hands suggesting the movement of the earth. Horwitt’s original design became the first watch dial ever accepted by the Museum of Modern Art into its permanent collection. Today the iconic Museum Dial and new explorations of it distinguish a wide collection of fine movado watch designs.


  • Museum Classic

    Museum Classic

    The Legendary Museum Dial. Conceived by artist Nathan George Horwitt in 1947. Defined by a single dot at 12 o’clock, symbolizing the sun at high noon. Acclaimed for purity of design unrivaled in the history of time-keeping.

  • 1881


    The modern face of mechanical timekeeping. Powered by fine Swiss self-winding movements, these contemporary new men’s and women’s watches are designed for those with an appreciation for Movado’s modern design aesthetic as well as the intricate craft of mechanical time-keeping.

  • Red Label

    Red Label

    Fine mechanical timepieces. Powered by Swiss automatic movements and featuring dials detailed by the signature dot and subtle red lettering, this prestigious family of timepieces now includes a wide array of self-winding models and extraordinary one-of-a-kind mechanical timepieces.

  • Museum Sport

    Museum Sport

    The sportive side of a modern design icon. A contemporary design inspired by the iconic Museum watch, the new all-black Movado Museum Sport is a product of Movado’s proud heritage and commitment to design exploration. Swiss quartz precise.

  • Rondiro


    Elegant lady’s bangle. Movado’s modern design aesthetic takes a fresh and fashionable form in this gracefully rendered jewelry bangle-style bracelet watch for women.

  • Amorosa


    Sleek, chic and sizeable bangle. Sleek, chic and sizable, Amorosa® by Movado is a perennially fashionable expression of time. This popular women’s bangle watch wears like an elegant piece of modern jewelry.

  • Bela


    Classic lady’s bangle. A popular timepiece that wears like a chic, modern piece of jewelry, Movado Bela™ features a fashionably slender bangle-style bracelet with back sizing links for a comfortable, customized fit. Its simple polished case encircles Movado’s celebrated single dot Museum dial in a stylish expression of refined elegance.

Discover the collections

Movado is available in our boutique in Lucerne or upon appointment.