The art of fusion

«Hublot – A different way to progress » say those who know this unique Swiss luxury watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream, initiated and developed by Hublot's Chairman Jean-Claude Biver with CEO Ricardo Guadalupe when they took control of the brand in 2004. These two men are responsible for turning the Hublot brand into a genuine success story in which the Big Bang, Classic Fusion, and Masterpieces Collection represent the symbols of a constantly evolving tradition.

From in-house watch complications, including award-winning minute repeaters and tourbillons, to revolutionary materials such as patented and scratch resistant Magic Gold, colored Texalium carbon fiber, and transparent sapphire cases to world class collaborations such as Ferrari, FIFA™ World Cup, and Italia Independent, Hublot characterizes itself through the "Art of Fusion" philosophy, bringing tradition into the future.


  • Big Bang

    Big Bang

    Hublot presented its first “Big Bang” chronograph in 2005. The collection is a perfect illustration of the Fusion concept. The Big Bang won numerous prizes in the world of watchmaking. Thereafter, still retaining its shape, it was released in various sizes and materials with assorted complications such as Minute Repeater, Tourbillon, etc.

  • Classic Fusion

    Classic Fusion

    The Big Bang has evolved and now mirrors its classic design. With a chic sporty look which is more classical, a slimmer profile and a timeless elegance which draws on traditional watchmaking values, the Classic Fusion collection has been unveiled for the first time in 2008.

  • King Power

    King Power

    Traditional and avant-gardist, the King Power owes its name to the red gold "King Gold" from which it is made – a new alloy developed for Hublot and used by the brand for the first time. With its split-seconds foudroyante chronograph movement, the King Power really looks the part.

  • Spirit of Big Bang

    Spirit of Big Bang

    In 2014 Hublot unveils a BIG BANG with a tonneau case. It is the aptly named "Spirit of Big Bang". It features the BIG BANG codes with its 6 H-shaped titanium screws through the watch bezel, the lugs on either side, the two strap attachments, Hublot's famous hands and the SuperLuminova™-filled baton indices offering superb legibility, and the overmoulded rubber screw-down crown with the iconic letter H adorning its profile.

  • Masterpieces


    With the Grandes Complications collection, we are in the world of the exceptional. World Record with the MP-05 LaFerrari (50 days of Power reserve), World First with the Key of Time etc…the collection of extraordinary timepieces is a perfect illustration of “The Art of Fusion” between great watchmaking tradition and technologies of the future.

Discover the collections

Hublot is available in our boutiques in Lucerne and St. Moritz or upon appointment.