CHANEL

Daring Allure

With the same creative boldness that characterized Gabrielle Chanel, each Chanel watch gives time a unique allure with its instantly recognizable style. With the same creative boldness that characterised Gabrielle Chanel, each CHANEL watch gives time a unique allure with its instantly recognisable style. The PREMIÈRE features proportions that symbolise eternal femininity, while the J12 is a unique marriage of sporty elegance and technical brilliance. MADEMOISELLE PRIVÉ is a masterpiece of refinement born from the Artistic Crafts. The latest creation, BOY·FRIEND, showcases understated, essential lines to reinvent masculine and feminine codes. Born from a tradition of excellence that combines watchmaking expertise and the precise gestures of a jeweller, CHANEL Watchmaking makes each moment that passes exceptional. These are CHANEL moments.

Collections

  • J12

    J12

    As a veritable stylistic manifesto, the J12 is a total break from the norm. With each second, this sporty ceramic timepiece revolutionizes the present. It boasts exquisite mechanics with uncompromising design, a radical aesthetic that is commensurate to its sensual density and absolute comfort that is measured by its functionality. Its power is appraised by its presence and its character is revealed through its authority. Graphic and black, stark white or brilliantly chromatic, the J12 is a veritable icon in watchmaking.

  • PREMIÈRE

    PREMIÈRE

    The PREMIÈRE watch has the dimensions of eternal femininity, and the proportions of unrelenting modernity. It is octagonal like the Place Vendôme and is reduced to its simplest and most understated perfection. The PREMIÈRE watch is set without any hour markers and wraps effortlessly around the wrists of women who master all styles. It will forever be the watch of "la Première heure".

  • BOY· FRIEND

    BOY· FRIEND

    The BOY·FRIEND is a watch for people who forge their own style; a way for them to overturn established codes. Its octagonal shape has been stripped to a bare minimum: what remains are the clean lines of a watch whose boldness is found in its simplicity. BOY·FRIEND is more than just a genre. It is a style, a certain idea of femininity revealed through a masculine presence.

Discover the collections

Chanel is available in our boutiques in Lucerne & Zurich or upon appointment.