Luxury in Italian

Part of the LVMH Group, Bvlgari was founded in Rome in 1884 as a jewellery shop. Quickly establishing a reputation for Italian excellence, Bvlgari enjoys renown for exquisite craftsmanship and magnificent jewellery creations. The company’s international success has evolved into a global and diversified luxury purveyor of products and services ranging from fine jewels and watches to accessories and perfumes, with an unrivalled network of boutiques and hotels in the world’s most exclusive shopping areas.  

Jeweller, watchmaker, designer and philanthropist, Bvlgari is a name emblematic of Italian excellence. Emboldened by 2,700 years of Roman history, Bvlgari honours its rich past with modern designs, known for stylistic audacity and a penchant for colour.

Each creation pays tribute to symbols from art and architecture of Bvlgari’s Greek and Roman roots. The iconic themes are B.zero1, Tubogas, Serpenti, BVLGARI BVLGARI and Octo.

For over 130 years, Bvlgari has been the Italian Maison of innovation, characterized by unmistakable designs, a love for coloured gemstone, and a striking use of colour and volume.


  • Serpenti


    Whether realistic or geometrically abstract, each Serpenti prestige watch is able to wind Bvlgari’s hallmarks together: a love of colour, the juxtaposition of materials, innovative artisanal techniques, and a subtle wearability.

  • Lvcea


    Lvcea’s inspired designer bracelet coils into a geometry of polished metals, surrounding the round watch face. Bvlgari sets every Lvcea crown with a noble pink cabochon-cut stone, topped with a diamond. Lvcea brings glamour to the everyday and to every style.

  • Bvlgari Bvlgari Lady

    Bvlgari Bvlgari Lady

    The Bvlgari Bvlgari jewellery collection has defined the bold essence of Bvlgari’s style for over 40 years. The introductory collection’s circular logo represented the first time an emblem had become a prominent element in watch design.

  • Octo


    History has hailed Italian artists like Leonardo da Vinci, those who created masterpieces and inventions. The Octo designer watch breaks with convention, its bold intersection of circle and square forming an octagon, tracing time in perfect geometry. The Octo watch shape embodies the Bvlgari man.

  • Bvlgari Bvlgari Man

    Bvlgari Bvlgari Man

    Recalling the ancient coins of Imperial Rome, the Bvlgari Bvlgari jewellery collection engraves its circular signature onto a collection of elegance. Inspired by its Roman origins,Bvlgari Bvlgari is a rich fusion of tradition and modernity.

  • Diagono


    Combining cutting-edge materials and the utmost performance, the Diagono luxury watch for men is known to be sporty yet elegant. Named after the ancient Greek 'agòn' – competitions to determine the best debaters or athletes – the architecture of Diagono brings out the best in Bvlgari engineering.

Discover the collections

Bvlgari is available in our boutique in Lucerne or upon appointment.