Luxury in Italian

Part of the LVMH Group, Bulgari was founded in Rome in 1884 as a jewellery shop. Quickly establishing a reputation for Italian excellence, Bulgari enjoys renown for exquisite craftsmanship and magnificent jewellery creations. The company’s international success has evolved into a global and diversified luxury purveyor of products and services ranging from fine jewels and watches to accessories and perfumes, with an unrivalled network of boutiques and hotels in the world’s most exclusive shopping areas.  

Jeweller, watchmaker, designer and philanthropist, Bulgari is a name emblematic of Italian excellence. Emboldened by 2,700 years of Roman history, Bulgari honours its rich past with modern designs, known for stylistic audacity and a penchant for colour.

Each creation pays tribute to symbols from art and architecture of Bulgari’s Greek and Roman roots. The iconic themes are B.zero1, Tubogas, Serpenti, BVLGARI BVLGARI and Octo.

For over 130 years, Bulgari has been the Italian Maison of innovation, characterized by unmistakable designs, a love for coloured gemstone, and a striking use of colour and volume.


  • Serpenti


    Whether realistic or geometrically abstract, each Serpenti prestige watch is able to wind Bulgari’s hallmarks together: a love of colour, the juxtaposition of materials, innovative artisanal techniques, and a subtle wearability.



    LVCEA’s inspired designer bracelet coils into a geometry of polished metals, surrounding the round watch face. Bulgari sets every LVCEA crown with a noble pink cabochon-cut stone, topped with a diamond. LVCEA brings glamour to the everyday and to every style.



    The BVLGARI BVLGARI jewellery collection has defined the bold essence of Bulgari’s style for over 40 years. The introductory collection’s circular logo represented the first time an emblem had become a prominent element in watch design.

  • Octo


    History has hailed Italian artists like Leonardo da Vinci, those who created masterpieces and inventions. The Octo designer watch breaks with convention, its bold intersection of circle and square forming an octagon, tracing time in perfect geometry. The Octo watch shape embodies the Bulgari man.



    Recalling the ancient coins of Imperial Rome, the BVLGARI BVLGARI jewellery collection engraves its circular signature onto a collection of elegance. Inspired by its Roman origins, BVLGARI BVLGARI is a rich fusion of tradition and modernity.

  • Diagono


    Combining cutting-edge materials and the utmost performance, the Diagono luxury watch for men is known to be sporty yet elegant. Named after the ancient Greek 'agòn' – competitions to determine the best debaters or athletes – the architecture of Diagono brings out the best in Bulgari engineering.

Discover the collections

Bulgari is available in our boutique in Lucerne or upon appointment.