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Master Control

Jaeger-LeCoultre not only presented an entirely new look for their Master Control collection this year but introduced a groundbreaking new standard when it comes to the calibres operating these precious creations. The newly designed Master Control Date, Calendar and Geographic timepieces now contain the new movements that equips them with a power reserve of up to 70 hours. This means these watches can comfortably be taken off for entire weekends and still perfectly show the time and more once they and their wearer go back to work on Monday. The new design can only be described as elegant, sleek, refined, in one word, beautiful. 

The precious new Jaeger-LeCoultre Master Control will be available in our boutiques in Basel, Lucerne Schweizerhofquai, Lugano, and Zurich from mid-September.

Roger Dubuis Excalibur

Diabolus In Machina

Excitement and tension are the words that probably best describe Roger Dubuis' thrilling new Excalibur timepiece. It is exciting because the Excalibur Diabolus In Machina features not only one of watchmaking's most challenging complications, but two. The famous flying tourbillon that has been an integral part of the Swiss watchmaker's identity from the very start is combined with a minute repeater of highest sophistication. This piece of mechanical artistry is able to indicate each bygone hour, quarter hour and minute with distinct sounds and further offers a number of additional features, which make the use of the complication easier and even more entertaining. Along with the spectacular design of the entire watch, the tune of the minute repeater provides the largest amount of tension and, at the same time, is the reason behind the rather special name of this new timepiece. The repeater is tuned to the sound of the triton, the famous “Diabolus in Musica” chord outlawed in medieval religious music, and found, for example, in Camille Saint-Saëns’s symphonic poem, Danse Macabre. By combining highest technical prowess with aesthetic daring, Roger Dubuis has created a wrist worn treasure that in its exciting tension will certainly quickly conquer the hearts of watch enthusiasts who appreciate passion, courage and highest dedication.

The exciting Roger Dubuis Excalibur Diabolus in Machina is available upon request in our boutiques in Geneva, Lucerne Schwanenplatz, Lugano and Zurich.

Parmigiani Fleurier

Toric Tourbillon Slate

In 1996, Michel Parmigiani introduced the first Toric timepiece for the launch of a watch brand that would go on to conquer the world within only a few decades, Parmigiani Fleurier. This year, the Swiss Maison has introduced an exciting new addition to its already iconic Toric collection, the Toric Tourbillon Slate. Developed by Parmigiani Fleurier’s master watchmakers, the ultra-thin PF517 movement features a micro-rotor made from platinum, bridges with côtes de Genève decoration and the eponymous flying tourbillon. The position of this most precious of watch complications on the face of the timepiece was certainly no accident. Positioned at 7 o'clock, it is a gentle nod to Michel Parmigiani himself, who was born at 7:08 am on the 2nd of December seventy years ago. The beautiful movement of the tourbillon is in perfect harmony with the barley-grain guilloche pattern of the slate-coloured dial, which is housed within a precious rose gold case. Features like the stunning javelin-shaped hands, Hermès Havana alligator leather strap with an 18 ct gold pin buckle and a 48 hours power reserve round this masterpiece of Swiss watchmaking off beautifully.

The beautiful Parmigiani Fleurier Toric Tourbillon Slate is available upon request in our boutiques in Basel, Geneva, Lucerne Schwanenplatz, Lugano and Zurich.


Chronomat Collection

The new Breitling Chronomat collection is an exciting homage to the Swiss manufacturer's iconic timepiece that reminded the world about the advantages of mechanical chronographs in 1984. In a time when ultra-thin quartz watches became ever more prominent, Breitling took a stance and, with the first Chronomat, presented a timepiece that would play a central role in bringing mechanical watches back into the spotlight.

All timepieces from the new Chronomat collection feature Breitling's own Manufacture Calibre 01 that delivers an impressive power reserve of about 70 hours. Next to a whole range of metal and dial options, Breitling's new Chronomat timepieces come in two additional, special varieties. With the Chronomat B01 42 Bentley, the Swiss watchmaker celebrates its partnership with one of the greatest British manufacturers of luxury automobiles. The second special variation, a limited edition, pays tribute to the Frecca Tricolori watch that was launched in 1983 and directly inspired the development of the first Chronomat timepiece.

The marvellous Breitling Chronomat Collection is available in our boutique in Lugano.

Zenith Chronomaster

Revival "Shadow"

Since the early 1970ies there was a rumour about a manual-winding chronograph, housed in a blackened steel case that had been developed by Zenith. For decades the legend of this special timepiece kept reappearing but only very few people had ever seen the elusive prototype of the watch. In 2020, almost fifty years later, Zenith has now finally confirmed the existence of the mysterious black timepiece. Even more, they have taken the original designs and created the Chronomaster Revival "Shadow", a timepiece that combines the ground breaking original idea with the wonders of modern watchmaking. The Shadow is housed in a faithful reproduction of the original 37mm case. But instead of using the traditional stainless steel case with a superficial layer of black coating, the innovative Swiss watch manufacturer has opted to create the case from highly durable but lightweight, microblasted titanium. Zenith has chosen to equip the Shadow with one of the most spectacular automatic chronographs ever made, the El Primero column-wheel chronograph. Highly legible despite its dark demeanour, this unique timepiece has a power reserve of at least fifty hours and features a tachymetric scale, giving the chronograph watch even more usability.

The legendary Zenith Chronomaster Revival "Shadow" is available in our boutiques in Lugano and Zurich and will be available in Basel and Geneva from mid-August.  

IWC Schaffhausen

Portugieser Perpetual Calendar 42

With the launch of their new Portugieser Perpetual Calendar Models, IWC Schaffhausen presents the iconic perpetual calendar complication for the first time in combination with their in-house movement of the 82000-calibre family. This means that the iconic timepiece that usually comes with a 44-milimetre diameter display is now available as a more compact version of only 42 millimetres. Developed in 1980 by legendary watchmaker Kurt Klaus, IWC Schaffhausen's perpetual calendar has been continuously improved over decades. The only time this paragon of mechanical engineering will need a manual correction will occur in 2100, when the leap year that would occur will be omitted due to a quirk in the Gregorian calendar. This newest version of the Portugieser Perpetual Calendar is available with a stainless steel or 18-carat red gold case and comes with stunning black or brown alligator leather straps made by Santoni.

The refined IWC Schaffhausen Portugieser Perpetual Calendar 42 will be available in our boutiques in Geneva and Zurich from mid-September.


Open Gear ReSec

Lucerne based watch manufacturer Chronoswiss presents something truly special this year. The Open Gear ReSec convinces not only with an exciting design and a dial sophisticatedly guilloched by hand but serves up a complication that is rarely seen in timepieces today, the retrograde second hand. This marvellous piece of mechanical ingenuity enables the second hand to run in a half-circle from four to eight. Once it has arrived at the end of its path, the hand springs back into its original position, starting its journey anew. Because this jump back takes but a millisecond, the watch still operates as precisely as is expected of a Swiss made timepiece. But watching the seconds is not the only joy that awaits you when observing the Open Gear ReSec. Through the funnel shaped hour sub-dial shine the delicate mechanics of the timepiece that can also be admired through the transparent case back. With its exhilarating design, its rare retrograde complication and simply beautiful finish, the new Chronoswiss Open Gear ReSec is truly wondrous to behold. This special timepiece is only launched in a limited edition of 50.

The sophisticated Chronoswiss Open Gear ReSec is available upon request in our boutique in Lucerne Schweizerhofquai.