Brand history

Bedat & Co Genève, The Leading Craftsmen Of Fine Timpieces For Women, was founded by Madame Simone Bédat. A Swiss national with a lifetime of experience working at the very top of the Swiss luxury timepiece industry.  

Inspired by the aesthetic traditions of the Art deco era with femininity at its very core, a Bedat & Co Genève timepiece radiates elegance, functionality and beauty.

Madame Simone Bédat, started the brand due to a deep desire to pay tribute to women by designing timepieces dedicated to their busy lifestyle. Highly respected for her independence as one of the rare women in the male-dominated Swiss watch industry, Mme Bédat made a commitment to craft her timepieces in line with the 500-year-old Swiss tradition. Bedat & Co Genève seeks to channel the unique aesthetic vision and belief in comfort, emotion and function into a single entity for the wrist. This is crucial as the majority in the industry creates smaller-scale men’s watches and markets them for women. We are dedicated to create extraordinary designs unique to women.

At Bedat & Co Genève, numbers are timeless. Thus, our collections are represented by numbers. Representing a unique case in watchmaking, this name system endows the watch lines with a sense of consistency, as numbers are universal. All our timepieces are covered by an official five-year international warranty, carries our “8” maker’s mark and is accompanied by an A.O.S.C.® certificate standing for Appellation d’Origine Suisse Certifiée. This hallmark and this certificate guarantee the Swiss quality of the skills and components used at each stage of production. When it comes to serving Bedat & Co Genève’s knowledgeable clientele, benchmark refinement and excellence remain the order of the day.


Discover the collections

Bedat & Co Genève is available in our boutiques in Lucerne & Geneva or upon appointment.