Tradition meets innovation

Founded in 1889 by George Ducommun, renowned Swiss watchmaker DOXA has never tired of newly defining the world of watchmaking with the creation of countless coveted timepieces for watch lovers and enthusiasts alike.  Since its founding, Doxa has remained committed to its spirit of innovation and remarkable craftsmanship in creating collections of outstanding wristwatches. Doxa remains true to Georges Ducommun’s credo of producing high quality watches at affordable prices as well. The current collection combines the best of its rich history with today’s technical competence, contemporary design and flair. The independence status gives DOXA also the room to act quickly and adapt to changes in market conditions. This allows DOXA to focus its efforts on creating innovative watches combining high precision and technical finesse with reliability, functionality and style. Our anticipation of future trends create watches for the successful woman and man of today, looking for timeless elegance, spirited classiness or trendy sportiness. « Adorn yourself with tradition. Create, adapt but never imitate. Transform time into a unique experience.», says Romeo F. Jenny, CEO Montres DOXA SA.


  • Executive


    The Executive impresses with simple elegance and high quality materials. The case and the metal bracelet are made ​​of stainless steel and finished with elements in rose gold PVD. It is available in two sizes, 31 mm and 41 mm. Both models are equipped with a Swiss automatic movement with date display.

  • Blue Planet

    Blue Planet

    Practical and innovative features mark this timepiece: two outer rings, one marked with the names of 24 time zones and another with the markings of 24 hours could be easily adjusted to tell the time anywhere. The dial symbolises the perpetuity and infinity of time and space.

  • Trofeo TC Advanced

    Trofeo TC Advanced

    The Trofeo collection stands out with its avant-garde design and durable movement. The performance of the watch is guaranteed by its Swiss Made automatic movement (C.O.S.C), featuring a water resistance of 100 m. The wearer can appreciate the movement via the translucent case-back, offering holistic beauty.

Discover the collections

DOXA is available in our boutique in Lucerne or upon appointment.