A new Jewel in Lugano

October 2016 - A new Jewel in Lugano

The family-owned House of Gübelin held an opening ceremony for its new location in Lugano on 13 October, 2016. The Swiss jewellery firm’s new boutique is located in the Via Nassa 27. To honour this special occasion, Gübelin dedicated a ring to the Swiss Canton of Ticino and sold it to benefit the ProMuseo initiative.

The new Gübelin boutique is housed in a splendid building dating back to 1906, located on the Piazza Carlo Battaglini in the Via Nassa, which is considered Ticino’s most attractive shopping mile.

The extensive premises offer an elegant setting for the valuable pieces of jewellery, precious gems and high-quality watches. The luxurious atmosphere of the Gübelin boutique radiates modernity, timeless style and spaciousness. Light colours, high-quality natural materials and custom-designed furnishings invite visitors to discover and find inspiration in Gübelin’s offering.

Along with their own jewellery creations, inspired by the inner world of coloured gems, renowned watch brands such as Patek Philippe, Jaeger-LeCoultre, Parmigiani Fleurier, Zenith, Hermès, Montblanc and TAG Heuer are also on offer. Patek Philippe has its own area with an especially exclusive presence – one that is unique in Ticino. With its move to the Via Nassa 27, Gübelin has introduced Ulysse Nardin and Bulgari to its selection in Lugano.

The US architect Audrey O'Hagan was behind the new design for Gübelin boutiques. “With our new boutique concept, we want to more consciously address our customers and offer them a unique shopping experience in a relaxed atmosphere,” says Raphael Gübelin, President of the eponymous family-owned business on the topic of the design concept that is being implemented in all their boutiques. “And to be truly successful,” Gübelin continues, “we need a team of first-class employees who share their passion and expertise. This is why we do not just concentrate on external traits or values, but also convey to our customers the entire history behind our creations, and in doing so, allow them to recognize the deeper sense of luxury.”

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